Yep, yep, July 31st – August 2nd, it’ll be .99 at all fine retailers. This is my first BookBub since November!
My first BookBub was in May 2014, and the reach was 40,000 people. The LGBT list is now… 256,000 people. It was $80 for 40k people, and $140 for 256k, 6x the audience, so it’s an even better deal than it was then. (To answer your question, yes, BookBub is always worth it regardless of genre, if you can get one.)
On my first one for Given the Circumstances, I sold almost 1,000 copies during the sale. I can’t expect 6,000 sales this time, but hell, I’ll take 1,000 again! Best part is, it’ll get people to the page to see the audiobook version as well.
I think I may have had problems getting BBs for a while because I was in KU; the program seems to favor wide disti over Amazon exclusivity. But our funny Uncle KU has…moved away, and let’s never speak of him again!